So, I’m sitting in a consultation with my clients, a
beautiful couple deciding on linens for their Winter Wonderland wedding. As much as the groom tried, and boy did he
try, he just couldn’t get into it all. As
the bride pawned over the different shades of white and ivory, she’d look to
her hubby-to-be, his head would snap to attention and out of it a swift “sure
babe,” “looks good” and on occasion “as long as you love it.” She’d smile, roll her eyes and move on to the
next shade.
As the meeting progressed, with colors and linens confirmed,
I provided the itemized invoice and what do you know, phone down, eyes squared
we’ve officially got his attention. I
know it sounds cliché, but is it true?
That when it comes to weddings men are only concerned about one thing –
not the theme, location, colors or even the date – they only care about the
COST?
What better way to find out then to ask, and that’s exactly
what we did. We called a few of our
close clients, as well as two of our future grooms, and asked the million
dollar question.
The reality is, yes, cost is king for men. However, they also care about the look of the
wedding. However, in most cases while
their bride will lose sleep over the latter, they’re not as dedicated to the
former and that’s where the groom comes in.
“Of course I want it to be nice
because it’s a reflection of both of us; however in my case my wife had the
design under control. The only thing out
of control was the cost” M. Hansen, 2008 Groom.
“Weddings are an
important moment in two people’s lives.
The wedding is not the problem, it’s when ‘the moments’ cost too much
and the importance of it is over inflated,” –D. Logan, Future groom. “Girls
see all the bride shows and want what they see, which for most couples is not
realistic, and then they turn all Bridezilla.
No man wants to deal with that.”
“You’ve got couples literally going
into major debt to live up to the commercialization of weddings. Going in debt over a wedding should never be
an option or considered.”
And there you have it.
When we take a step back, while the role the groom plays in the whole
wedding thing is different, it’s necessary.
In most cases, he’s the realist.
He sees beyond right now and into the future. Yes, he wants it to be nice, but nice can happen
without breaking the bank.
Okay fine, guys! We
can accept that ;)
Happy Planning!
